What I know? What want to know.

From my understanding looking back at the history of street wear, it has been traced to the begining of the skater or surfer look. A man named Shawn Stussy, the atcual local surfboarder of Laguna Beach. His logo began of the surfboards that he shaped until 1980 when he translated it to T-shirts. These became instantly popular with all the local skaters and grew to world wide frame from there. Perhaps the most amazing thing that come of Stussy is what makes street wear what it is today. Which is even as the popularity grows is seems to remain as somthing underground. Many have atrributed this to how street wear has become a subculture, one that emphasizes that the independents rule this era.



The most popular street wear sites, stores, and brands have steered away from being bought out by million dollar corporations making it mainstream. Even numermous botiques are phasing out the large corprate brands, while keeping their support to the independent Urban Streetwear brands.



When I hear the term street wear I know now that it's a common name in the fashion industry today. It is used to describe high quality clothing that draws influence from its surroundings. These influences tend to be from "the street" taking in everything that surrounds them, such as graffiti and much like graffiti sometimes express political and social issues of the here and no started at the end of the 1970's and the early 1980's. It was an exciting time with the emergence of punk and what would become hip hop. It's pretty obvious that the music had a major role in the many styles that extist today. In those styles you can see how the next generation of society has adapted to it and has already begun create more of the street appeal.